Zaina Collection – Fashion eCommerce
How MetaMaster built a full-funnel digital presence for a premium fashion brand — driving 4× revenue growth in 6 months.
About the Brand
Zaina Collection is a Pune-based premium fashion label offering handcrafted ethnic wear for modern women. Founded in 2022, the brand needed a digital identity that matched the luxury of its products and a marketing system that could convert browsers into loyal buyers.
Project Objectives
A clear set of digital growth goals were defined to transform Zaina from a local label into a sought-after online brand.
Build a conversion-optimised eCommerce website that reflects the brand's premium positioning
Grow Instagram and Pinterest presence to drive top-of-funnel awareness organically
Launch Meta and Google ad campaigns with a profitable ROAS target of 3× or above
Implement email marketing flows for abandoned cart, post-purchase, and win-back sequences
Establish SEO foundations to capture high-intent search traffic for ethnic wear keywords
Reduce customer acquisition cost by 40% within the first quarter through data-backed optimisation
Key Outcomes
Measurable results achieved through strategy, creativity, and performance.
4×
Revenue Growth
4.8×
ROAS Achieved
+12K
Instagram Growth
–38%
CAC Reduction
Growth Over Time
Through strategic marketing, creative execution, and continuous optimisation, we achieved measurable business growth for the brand.
Revenue Growth
4×
ROAS Achieved
4.8×
Instagram Growth
+12K
CAC Reduction
–38%
Monthly Revenue (₹ Lakhs)
The Challenge
Zaina had a great product but zero digital infrastructure — no website, no ad history, and a social media presence with fewer than 400 followers.
- No existing website or eCommerce infrastructure — had to be built from scratch on a tight timeline
- Zero ad account history made it difficult to train Meta's algorithm for optimal delivery
- Heavy competition from established ethnic wear D2C brands with larger budgets and existing audiences
- Low brand awareness outside Pune meant cold traffic acquisition was expensive
- Product photography was inconsistent and not optimised for digital channels
- The founder was managing all customer queries manually with no CRM or automation in place
The Results
In six months, Zaina Collection went from zero digital presence to a profitable, scaling D2C brand with a loyal online community.
- Launched a fully custom Shopify store with a 3.8% conversion rate — above the 2.5% fashion industry average
- Grew Instagram from 400 to 12,400 followers through consistent Reels and influencer collaborations
- Achieved a 4.8× ROAS on Meta ads within 90 days using a full-funnel campaign structure
- Email flows recovered 22% of abandoned carts and generated ₹1.1L in incremental monthly revenue
- Ranked on page 1 for 14 high-intent ethnic wear keywords within 4 months
- Customer acquisition cost dropped from ₹820 to ₹510 — a 38% reduction — through continuous creative testing
MetaMaster did not just build us a website — they built us a brand. The team understood our aesthetic, our audience, and our growth goals from day one. The results speak for themselves.
Zainab Sheikh
Founder, Zaina Collection